Northgate Analytics shows your small software team exactly which features people use, where they fall out of your funnels, and which accounts are quietly drifting toward cancel — all from a single snippet, live the same afternoon.
Insight One
Most product managers discover a feature flopped from a support ticket or a sales complaint, weeks after launch. Northgate tracks every interaction — clicks, sessions, depth of engagement — so you know on day two, not day ninety.
Retire the guesswork. Double down on what actually moves people.
Insight Two
You already know your activation rate is low. What you don't know is whether people quit at step two or step seven — and those two problems have completely different fixes.
Northgate builds your funnels automatically from real event data and highlights the single biggest drop-off so you know where to focus next.
Insight three
Churn rarely announces itself. An account that used to log in daily starts logging in weekly, then not at all. Northgate watches engagement patterns across your whole customer base and surfaces the accounts whose behaviour looks like the ones that left last quarter — early enough to do something about it.
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