Built for independent e-commerce owners

You built a great shop. Now find out what's actually growing it.

Coastline Metrics gives independent e-commerce owners the clear, honest analytics they need to stop guessing and start growing — no data team required.

Independent shop owner leaning over a laptop, reviewing analytics

Across our customer base — published openly

+38 %
Median revenue growth — Year 1
+61 %
Median revenue growth — Year 2
+84 %
Median revenue growth — Year 3

These are real numbers from real independent shops. We publish them because we'd want to know them too.

Know exactly where your revenue comes from.

Here's what we see across shops using Coastline Metrics today:

47 %
of converting traffic comes from organic search
28 %
from email
15 %
from paid
10 %
direct

Most shop owners are surprised. The channel they worry about most is rarely the one that earns most. Coastline Metrics shows you your own version of this breakdown — daily, for every product and campaign.

Small e-commerce product packaging on a wooden table — a warm lifestyle accent

Simple plans. Nothing hidden.

All plans include a free trial. Pay monthly or save with annual billing.

Monthly YearlySave 21.05263157894737%
Starter
£ 19 /mo
You save £48 / year
For a single shop just getting started with real analytics.
  • Daily reporting
  • Analytics dashboard
  • 1 shop
Start free trial
Most popular
Growth
£ 49 /mo
You save £120 / year
For shop owners ready to go deeper: multiple stores, custom funnels, full history and API access.
  • Everything in Starter
  • Custom funnels
  • Unlimited history
  • API access
  • Up to 5 shops
Start free trial
Scale
£ 99 /mo
You save £240 / year
For multi-store operators who need team controls and a dedicated partner.
  • Everything in Growth
  • SSO
  • Dedicated success manager
  • Audit logs
  • Unlimited shops
Start free trial

Built for shops like yours. Not for the enterprise.

Coastline Metrics came out of frustration with analytics tools that assume you have a team of analysts. You don't — and you shouldn't have to. Everything in Coastline Metrics is designed to give you the answer in the time it takes to finish a coffee.

We're based in Bristol. We're small. We work with independent e-commerce shops and nobody else. That focus is a feature.

Ready to see what's actually growing your shop?

Start a free trial today — no credit card required, no contracts, cancel any time.

Questions first? Drop us a note at hello@coastlinemetrics.com